Local Shops See Boost In Sales After Small Business Saturday - WLNS TV 6 Lansing - Jackson | Your Local News Leader

Local Shops See Boost In Sales After Small Business Saturday

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What comes after Black Friday? Small Business Saturday.

What originally started as a promo for American Express has become a national shopping phenomenon. American Express started Small Business Saturday in 2010 to boost sales.

Merchants saw a 28% increase over the past year after Small Business Saturday. The National Retail Federation predicts a 2.8% increase in holiday sales, amounting to $465 billion.

6 News checked in with some local businesses to see how they fared this weekend.

"It was a madhouse. And it to go the point where you were trying to walk around and help people but you get trapped," said David Gregware, owner of Tallulah's Folly in Old Town Lansing.  

Old Town saw shoppers out and about for Small Business Saturday, enough to multiply sales 3-fold at Tallulah's Folly.

According to Old Town's Katalyst art gallery, the event yields rewards beyond Small Business Saturday, it generates new clientele.

"Someone was just in this morning because she heard the promo but wasn't able to make it to Small Business Saturday. So, she came in today and was able to promote small business," said Anita Brett, a volunteer at Katalyst.

Katalyst made more than 5 and a half times its usual business.

"In the long run it's good to get people in the store. You hope they'll come back if not for the first time," said Patricia Huddleston, MSU Retail Professor.

Small Business Saturday is in its second year. President Obama even endorsed the holiday in hopes of spurring the economy.

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