Michigan Tourism Adjusts To Warm Winter - WLNS TV 6 Lansing - Jackson | Your Local News Leader

Michigan Tourism Adjusts To Warm Winter

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This year we've had an unseasonably low amount of snowfall, so you'd think winter tourism would be slow.

According to a spokesperson at Pure Michigan, that's not necessarily so.

"This is just one of the winters where we haven't been able to provide as much beautiful snow and cold weather as us winter enthusiasts would like to see," said David Lorenz, Pure Michigan Travel.

But still, Lorenz says they're not too worried. He say's he's seen the industry adjust to the weather this winter.

"We see motorcycle riders with snowmobile gear on. It may be 35 degrees out and they're riding up on a motorcycle," said David Burgess with Full Throttle Sports, "They always find a time and way to ride it because their enthusiastic about it."

Burgess says snowmobiling is one of the hardest hit industries this winter, sales are down and there are fewer trails to hit.

At Full Throttle motor sports in Lansing February is usually their busiest month for snowmobile sales, but sun instead of snow is bringing in a different kind of business.

"We've had people riding motorcycles all winter long it's the first time I've seen that," said Burgess

Lorenz says they've spent more time this year finding deals for tourists, giving them more options for other Michigan activities. It's a reality that's expected when it comes to mother nature.

"Michigan's story is all about innovation and learning to do things in a better way," said Lorenz.

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