People may think the undecided voter is sophiticated, sifting all the information to make that last minute decision. Well, if you think that, you would be wrong.
Almost everyone knows for whom they are going to vote, almost everyone. For the the voters still not sure, Mr. Romney has not closed the deal and ditto for Mr. Obama. Many undecided voters seemingly don't like either guy.
Undecided voters have been maligned and ridiculed. The other night, David Letterman looked in the camera and called them "idiots."
So who are these late comers to the game? It's an interesting profile which reveals they are not like the rest of us. For example, while most of Michigan sat glued to the tube watching the Tigers, undecideds don't watch TV and don't follow sports.
Here are some other traits:
- 62% Young Females
- High School Education
- Don't Have Opinions
- Don't Follow Politics
- Low Income
- Renters
- Do Not Own Guns
- 36 percent spend five hours a week on Facebook
They don't participate in telephone surveys on the race and they don't like to vote. In 20 percent of these undecided folks won't even vote in November. That means millions of dollars in advertising aimed at undecided voters is a waste of time and money, yet the two candidates can not afford to ignore this group because these unusual citizens will decide who lives in the white house for the next four years.
Less than two weeks away from election day, candidates are making their final campaign blitz. President Obama was in Florida handing-out donuts to firefighters and attending a rally in Tampa. Meanwhile, his republican challenger Mitt Romney was in the swing state of Ohio greeting voters in a Cincinnati cafe and urging them to go vote in early elections there.
With the vast majority of Americans knowing who'll they'll vote for, the race for president may very well come down to those who are still un-decided.
