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Trend Micro received the prestigious award by leveraging Televerde’s Human Touch Cloud Connector for Eloqua™ to improve their sales lead conversion rates, decrease sales cycle time, improve lead response times, and increase volume of qualified pipeline opportunities and average deal size.
Phoenix, AZ (PRWEB) November 16, 2012
Televerde client Trend Micro is the recipient of this year’s “Connecting in the Eloqua AppCloud” Markie award presented by Eloqua, a leading marketing automation solution provider. Eloqua presents the award in this category to a company that successfully worked with one of their AppCloud partners to extend Eloqua’s capabilities by streamlining and improving their marketing campaigns. Trend Micro received the prestigious award by leveraging Televerde’s Human Touch Cloud Connector for Eloqua™ to improve their sales lead conversion rates, decrease sales cycle time, improve lead response times, and increase volume of qualified pipeline opportunities and average deal size.
Trend Micro was one of only 20 total recipients of the 6th Annual Markie Awards who competed against a record-breaking 200+ entrants across the globe. The winners were acknowledged at the Eloqua Experience event on Nov. 7 in Orlando, the largest gathering of Eloqua users in North America. Trend Micro and other award recipients were acknowledged for their extraordinary marketing performance and measurable revenue-generating results punctuated by creativity, sales and marketing alignment, social strategy, vision, and revenue growth.
“I'm constantly inspired by the incredible marketing efforts of our customers, and the Markie Awards are the pinnacle of modern marketing success,” said Joe Payne, CEO of Eloqua. “Trend Micro along with the other Markie finalists has analytically demonstrated they’re the best marketers in the world. Trend Micro’s collaboration with Eloqua AppCloud partner Televerde demonstrates a truly innovative approach to modernize marketing and change the way it’s perceived.”
“Shortly into our Eloqua deployment we realized we could improve overall performance by shortening the time it takes to have phone conversations with our marketing program respondents,” says Maureen McCormick, Director of Marketing Operations for Trend Micro, a leading provider of corporate server security, cloud security and virtualization security worldwide. “The challenge for us was how to efficiently integrate processes and systems so that respondents could be followed-up with in the timeliest and relevant way based on the insight we’re gleaning from their digital behaviors.”
Televerde, a leading provider of end-to-end sales pipeline development solutions that drive increased revenue for its B2B clients by integrating high quality contact data, marketing automation services, and best-in-class teleservices, worked with Trend Micro to develop an integrated approach that enables prioritization of leads in their Eloqua system to be routed through the Human Touch Cloud Connector™ to Televerde’s call center application platform. A respondent’s digital history is displayed for the specially trained team of Televerde calling agents certified by Trend Micro to deliver the appropriate solution value propositions based on the respondent’s needs. Because the agents can see all the digital behaviors and scores, they’re able to immediately associate a responder’s record to a specific campaign and leverage the digital history for insight on how to best direct a relevant conversation and develop an accurate tele-qualified Lead.
“Industry experts continue to emphasize the critical importance of expedient follow-up with high-scoring digital leads, explains Bryan Ehrenfreund, Televerde’s VP of Digital Strategies. “One study claims that conversion rates for digitally generated leads decline by 10% with every hour that passes after a prospect reaches a scoring threshold, requests more information, or submits a ‘contact me’ notification on a website. This is why Televerde developed our Human Touch Cloud Connector for Eloqua™ and why it was an effective solution for Trend Micro.”
“Televerde’s solution made perfect sense to us and the results have been very positive,” says McCormick. “We’ve significantly reduced our lead to contact time-lapse from days to a matter of minutes, which enables us to quickly validate and prioritize digital responses, respond in the most relevant way, and course-correct when needed. Faster human touch response time has not only improved our sales-accepted lead conversion rates, it’s also creating higher quality leads and increasing the size of the opportunities being qualified by the sales team.”
Televerde is a leading B2B marketing agency and provider of end-to-end sales pipeline development solutions that drive increased revenue for its clients by integrating the highest quality contact data, marketing automation services, and world-class teleservices. Its high-impact and integrated data, digital and dialogue services – a proprietary “3D approach” – improves sales pipeline performance, generates net new top-line sales revenue growth, and helps to align sales and marketing by generating and nurturing the highest quality sales leads. Call +1 888-787-2829 for more information.
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