How Cyber Monday Helps Local Mid-Michigan Businesses - WLNS TV 6 Lansing - Jackson | Your Local News Leader

How Cyber Monday Helps Local Mid-Michigan Businesses

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Cyber Monday is well under-way and onlines sales are expected to be at record highs. By day's end, one leading research firm expects Americans will spend $1.5 billion, up 20 percent from last year.

Some local Mid-Michigan businesses are doing their best to cash in on the day, some using social media, such as Facebook. According to the Michigan Main Street Center, every $100 spent locally this holiday season, $68 of it stays local. But if you shop with non-local online retailers, none of that money will stay here.

"We wanted to go through and find different businesses and highlight some of the great products they have that you cant necessarily find in big box stores," said Angela Risk with CapitalAreaKids.com.

With one of her friends, Risk started the site that puts community first. One way it's helping is getting home grown businesses who may not have a well know website to still capitlize on Cyber Monday.

 

At Bungalow 47 in Williamston, they decided to post select products on Facebook every hour in the hopes it would actually bring customers in to the store.

"We just feel like we're not missing out on this at all because we're still building relationships with our customers and that's important in a small town," said Jill Rinner.

 

Little Green Branches in East Lasning actually auctioned off items on their Facebook page instead.

"It was great because it built a great community. People got on there all at the same time. People commented on how fun it was more than what a great deal I got," said Stephanie White, with Little Green Branches.

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