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MILAN, March 11, 2013 /PRNewswire/ --
Lombardy is one of the richest and most energy efficient regions of Italy, while being far behind for what concerns fixtures and windows energy efficiency parameters in most private homes.
In fact, according to data from the CEER - (the local authority in energy saving certification) approximately 86% of the buildings in Lombardy are appointed the worst energy classes.
Thermal insulation is a problem that impacts both on the environment and on Italian's savings in such a significant way that a call for higher industry standards on PVC Windows (in Italian finestre in pvc) has been called upon for the last 7 years.
The call has been taken by several players in the PVC windows industry in Italy, but only a few responded with a modern and efficient online distribution channel.
Best practice has been carried along by winDirect, located in Bolzano, whose core business is represented by production and distribution of PVC windows, which allow for a wide variety of applications whilst ensuring one of the best insulation rates when compared to heavier materials such as aluminium.
"We decided to offer our customers a simple yet usable tool to dimension and quote a new generation of PVC windows" reveals Martin Plaikner, CEO of winDirect speaking about the company new website "an independent way to purchase and process what until now was a peculiarity of a B2B approach"
While operating internationally, winDirect will focus its attention on the Italian market, the one most in need of a leap in energy efficiency compared to European standards. Here is an example of proactiveness by the industry in both assessing environmental concerns and finding ways to design a more modern and intermediary-free reach between production and customer base.
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