Summer campers not put off by cooler weather and look forward to Fall adventures.
You may not be able to buy the new Cadillac CTS until the fall, but car dealers here in mid-Michigan are already excited about it's arrival.
The new model was unveiled Tuesday at the New York Auto show and 6 News talked with a local dealership who says that's big news for Cadillac and General Motors future.
From it's sleek design, top to bottom there is one car that Bob Pollock says has helped expand Cadillac's brand and GM's image, the CTS.
"It's been great competition for some of the luxury cars of the Europeans and Germans," said Capital Cadillac General Manager Bob Pollock.
Pollock is the General Manager of Capital Cadillac and says the motor trend car of the year in 2008 has helped general motors reach a new market.
"We've attracted a customer that we've not really seen in the past, not necessarily a traditional, but we've seen a more youthful buyer," Pollock said.
And with the all new CTS supposed to hit dealers floors in the next few months Pollock hopes that trend will continue.
"The current 14 that is coming out is all new from the ground up."
From the head-lights to the tail lights, even featuring an 8 speed option.
The 2014 CTS will be built on the same platform as the ATS, the North American Car of the year, which Pollock says should be fun to drive, but also attract a younger audience.
"And to help us move it in the direction of having world class products at every level of the luxury market."
Something that they've seen in recent years with the Lansing built ATS.
"It's offered truly a world class luxury car in an entry level size for Cadillac something that they've really never had before."
Pollock is optimistic the 2014 CTS can follow in the path of the 2013 ATS success, launching General Motors further atop the auto industry.
2820 East Saginaw Street, Lansing, MI 48912