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SOURCE People's United Bank
Campaign Launched on Networks across New England and Metro New York
BRIDGEPORT, Conn., Sept. 9, 2013 /PRNewswire/ -- People's United Bank, a subsidiary of People's United Financial, Inc. (Nasdaq: PBCT), announced today the launch of a new television advertising campaign that builds on People's United What know-how can do SM branding introduced in February 2012.
The new campaign -- Opening Doors for Our Customers -- focuses on how People's United Bank employees demonstrate their know-how, whether working with a personal banking, wealth management, or commercial customer. The two 30-second spots illustrate how the bank helps customers accomplish everything from buying a home to planning for a secure retirement and, for business customers both large and small, achieving their goals. The two spots feature bank employees – illustrating the energy and smart thinking offered to their customers – walking seamlessly through various home and business scenarios, each starting and ending in a People's United Bank branch.
"The commercials are based on research conducted with customers, employees and other stakeholders demonstrating that empathy and expertise are characteristic of our relationships with our customers," said Jack Barnes, President and Chief Executive Officer of People's United. "Our new campaign exemplifies both those characteristics and our spirit of 'know-how' coupled with a 'can-do' approach when servicing our customers."
The commercials begin airing broadly in key markets, including New England, New York and Boston on September 9. Additionally, 16 customized, 15-second "Know-how Moments" are running through December during Boston Bruins and Red Sox games on NESN for a total of 650 airings. Complementary print, digital and "out of home" (OOH) advertisements are also running across the bank's footprint in New York and New England. People's United worked with the VIA agency of Portland, ME to capture customers' experiences in the commercials.
People's United Bank is a subsidiary of People's United Financial, Inc., a diversified financial services company with $31 billion in assets. People's United Bank, founded in 1842, is a premier, community-based, regional bank in the Northeast offering commercial and retail banking, as well as wealth management services through a network of 418 retail locations in Connecticut, New York, Massachusetts, Vermont, New Hampshire and Maine. Through its subsidiaries, People's United Financial provides equipment financing, brokerage and insurance services.
People's United Bank. What know-how can do.SM
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