Old Town Looking To Boost Downtown Business - WLNS TV 6 Lansing - Jackson | Your Local News Leader

Old Town Looking To Boost Downtown Business

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Thousands of people are flocking to Old Town for Bluesfest this weekend, but what happens to all those customers once the music stops?

Well as our Nick Perreault explains, Old Town experts say they are looking to expand even more to keep their registers ringing all year round.

For hair salon owner Kendra Cosme there is no doubt, big events mean big bucks.

"We've seen a huge increase in business since we've moved," Cosme said.

The Head Room Salon is one of eight businesses that cut a ribbon to open this year and says so far Old Town has meant new life for her business.

"We get a lot of recognition just from people walking by seeing that we are open."

But if you take a stroll down the street on a weekday, when there isn't an event sometimes it looks like a ghost town.

"We don't have a direct CATA transportation system down here, that's a deterrent," said Old Town Commercial Association Executive Director Louise Gradwohl.

Louise Gradwohl heads up Old Town's commercial association, she says there's still work to be done, but the big events hold the area together.

"We are a destination location and we've been known for that, so a lot of weekend traffic has been a primary target for us right now," Gradwohl said.

Manager Troy Airent says even though it may not look like many people are coming through the doors on days that aren't special events, he says he often finds people coming in, looking at an item, not buying it, but then they'll come back two or three days once they've seen a taste of what old town has to offer.

"I think a lot of people get it planted in their minds about old town and then come back, it's a win win, bring people in and bring them back later," Airent said.

But Gradwohl says hopefully this year, a new marketing approach geared toward a younger crowd will get them to stay around.

"The only way we can how to capitalize on that is to utilize our business owner and our community members that care about it and we want to get them invested in it."

Invested to keep new life in old town.

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