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SOURCE SC Johnson
Shares of "This is My Wish" Help Glade® Provide Toys to Thousands of Boys and Girls
RACINE, Wis., Dec. 9, 2013 /PRNewswire/ -- The new Glade® campaign centers on the best feelings scent can inspire and, in the holiday spirit of giving, nothing inspires better feelings than bringing joy to others. This year, Glade® is sharing that joy through an original holiday song featuring Grammy-nominated musical artist, actress and youngest winner of "American Idol" Jordin Sparks, as well as a donation to Toys for Tots, providing new toys to 15,000 children.
The current campaign features a song, "This is My Wish," written for Glade's 30-second TV spot. Once the spot aired in November, song requests poured in from music teachers and consumers nationwide, inspiring Glade® to enlist the help of Sparks and the Young People's Chorus of New York City® to provide the full song as a gift to fans everywhere. Free downloads of the song are available now through December 31 on Glade.com/ThisIsMyWish. The official music video can be seen on the Glade® Facebook and YouTube pages.
"As an artist, I understand that, like a great song, fragrance can evoke feel-good emotions," said Sparks. "When I heard 'This Is My Wish,' the music had the same effect on me, so I was thrilled when they asked me to join in creating this beautiful song as a gift for fans. And of course, the donation to Toys for Tots is making one of my wishes of helping children come true."
Glade® has donated $150,000 to Toys for Tots, providing 15,000 children with a new toy this holiday season. The Toys for Tots Program collects new, unwrapped toys during October, November and December each year and distribute those toys as Christmas gifts to less fortunate children in communities across America.
"The donation from Glade® is among the largest made by a national corporate sponsor this year," said retired Marine Major Bill Grein, VP, Marketing & Development of the Marine Toys for Tots Foundation. "We appreciate their help in meeting our goal of making this a happy holiday for children nationwide."
Consumers are encouraged to spread the video's message on Facebook or Twitter by using #bestfeelings and #mywish, with the goal of 150,000 shares, one for every dollar donated. In addition to the Glade® website, consumers can also visit Jordin's and Toys for Tots' Facebook pages to view and share the music video.
The Scents of the Season
Making memories with loved ones is the best part of the holiday season and it's easy to create the perfect ambience by filling your home with fragrances that are inspired by the best feelings of the season. Glade® launched its line of Limited Edition Winter Collection fragrances earlier this month, including:
To learn more about the program and "This is My Wish," visit Glade.com/ThisIsMyWish or www.Facebook.com/Glade. You can also follow us at Twitter.com/Glade and Instagram.com/Glade using #bestfeelings. Jordin Sparks appears courtesy of 19 Recordings Limited/RCA Records.
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 127-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
About The Young People's Chorus of New York City®
The Young People's Chorus of New York City® is a multicultural youth chorus internationally renowned not only for its superb virtuosity and brilliant showmanship, but as a model for an inclusive society that is being replicated globally. Founded by Artistic Director Francisco J. Nunez 25 years ago, this groundbreaking program harnesses the power of music to fulfill the potential of every child.
About Toys for Tots
Toys for Tots, a 66-year national charitable program run by the U.S. Marine Corps Reserve, provides happiness and hope to disadvantaged children during each Christmas holiday season. The toys, books and other gifts collected and distributed by the Marines offer these children recognition, confidence and a positive memory for a lifetime. It is such experiences that help children become responsible citizens and caring members of their community. Last year the Marine Corps fulfilled the holiday hopes and dreams of 7.1 million less fortunate children. Since 1947 over 216 million children have been assisted. For more information, visit www.toysfortots.org.
FOR JORDIN SPARKS
*HI-RES IMAGES AVAILABLE UPON REQUEST
Video with caption: "Glade 'This is My Wish' Holiday Anthem." Video available at: http://youtu.be/snTpswuD8HU
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