Cadillac ATS Unveiled At 2014 NAIAS Auto Show - WLNS TV 6 Lansing - Jackson | Your Local News Leader

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Cadillac ATS Unveiled At 2014 North American International Auto Show

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DETROIT, Mich. (WLNS) - The 2014 North American International Auto Show is in its second day and one of the big events Tuesday was a special unveiling of a vehicle close to home.

The 2014 Cadillac ATS was shown for the first time. The luxury vehicle will be built at the Grand River Assembly Plant in Lansing. And all eyes were on the blue prize today.

"We think luxury first," said Jim Vurpillat Director of Emerging Markets, Cadillac. "And we want to think bold, beautiful design. If we can capture that first, then we are way ahead of the game."

And that's exactly what Cadillac did when they debuted the model at their press conference in front of hundreds of media professionals.

"They'll see an ATS that I think is a little bit more dramatic than the four door, and what they'll notice right up front is a new grille with a new Cadillac logo," said Vurpillat.

Expect this car to mirror its award-winning counterpart.

"All the things that make the Cadillac ATS sedan great, and make it North American Car of the Year in 13 continue. Lightweight driving dynamics, really capable from a steering standpoint," said Vurpillat.

"General Motors could choose any factory in the world, they make cars all over the world but they continue to choose Lansing to make some of the top performing vehicles," said Lansing Mayor Virg Benero.

Although many see the Motor City as headquaters for American-built cars, Lansing is beginning to make headway and prove that they too can put together a quality product.

"Glad they trusted Lansing work force to do it," said Mike Green, President UAW 652. "The Grand River plant we are very excited about it and we're ready to put it together. You bring it, and we'll build it."

With another new model being built in the Capitol City, things just keep getting better and better.

"I just see nothing but blue skies ahead for the domestic auto industry," said Benero.

If you plan to head to Detroit for the show it runs until January 26. Tickets for the public are available January 18 and can be found on www.naias.com.

 

 

Savana Ciavatta is a reporter with WLNS-TV 6. Have a story idea? Email her at Sciavatta@wlns.com. You an also tweet her at @SciavattaWLNS or Facebook: Savana Ciavatta WLNS.

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