Small Businesses Struggling Due To Cold Temperatures - WLNS TV 6 Lansing - Jackson | Your Local News Leader

Small Businesses Struggling Due To Cold Temperatures

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LANSING, MI (WLNS) - Months of cold weather and snow are taking a toll on businesses here in mid-Michigan.

6 News Shelby Miller spoke to customers and local business owners who say Old Man Winter is to blame for their bottom lines.

Brightly colored birds and blue-lit fish tanks fill Preuss Pets in Lansing.

Business usually booms this season, but lately they've battled with the weather to get customers through their doors.

"It's definitely created a challenge. More of an affect than years past for sure," said Kirbay Preuss, co-owner, Preuss Pets.

Preuss Pets isn't alone, extreme winter weather has made business brutal for almost everyone across the state.

According to a recent poll by Small Business Majority, 92 percent of Michigan business owners feel a significant financial impact this season.

"As far as this particular extreme cold, it's almost like, yeah, if I don't have to, why would I even go anywhere?" said Anthony Bick, Customer.

During a typical winter, this tropical environment typically draws in customers who want a break from the weather. But this season it has been so snowy and cold that some days the store even closed its doors.

"Being a small, family owned business, you rely on your busy season to go forward," said Preuss.

To make up for this tough winter Preuss hopes to draw in customers by hosting more events.

"When you're the owner and you're responsible for your employees and their families and your own family for the success and prosperity of the business, it makes you very adaptable and fast on your feet," said Michael Rogers, Vice President, Communications, Small Business Association of Michigan.

And that's what Preuss plans to do to get these doors swinging this spring.




Local businesses are hopeful warmer weather will bring in more customers as we get closer to spring.

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