GM Focuses on "New" Image During Recalls - WLNS TV 6 Lansing - Jackson | Your Local News Leader

GM Focuses on "New" Image During Recalls

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LANSING, Mich. (WLNS) -- The past few weeks have been tough for General Motors. The company now has recalls out for more than three million vehicles.

Local economic experts compare GM's situation to the devastating Toyota recall four years ago, but they see a big difference, and that's how GM's new CEO handles customer communication. 

"We are putting the customer first and that is guiding every decision that we make. That is how we want today's GM to be judged," said General Motors CEO Mary Barra.

As General Motors steps forward to address the company's current vehicle recalls, they want the company's old image to be left behind.

"This is a problem in the past that we're trying to resolve today and learn what went wrong and do the right thing," said GM spokesman Jim Cain.

Monday the company recalled more than 1.5 million vehicles, which include the Lansing-made Buick Enclave, GMC Acadia and Chevrolet Traverse.

"The good news is that we're not aware of any people injured as a result of these problems," Cain said.

The same can't be said for last month's recall of more than 1.6 million vehicles.

"It's one of the more serious recalls because it does involve fatalities," said Jim Luke, an Economics Professor at Lansing Community College.

The recall is linked to a dozen deaths. A poor response could bring down a company, but many believe GM is handling the situation well so far.

"They're being responsive and they're trying to do something and I think that'll go a long way," Luke said.

The response includes adding a new safety chief who specifically deals with recalls and safety issues. Public Relations experts call it a smart step and said it builds consumer trust with a company that has deep Lansing roots.

"Ultimately GM will get out of this in good shape, but I don't envy them right now,
 said Kelly Rossman-McKinney, the CEO of Truscott Rossman.

General Motors plans to spend about $300 million to fix the recalls during the company's first quarter.

For more information, visit GM's website.

Recalls include:

  • 303,000 Chevrolet Express and GMC Savana from the 2009-2014 model years with gross vehicle weight under 10,000 pounds
  • 63,900 Cadillac XTS full-size sedan from the 2013 and 2014 model years
  • 1.18 million Buick Enclave and GMC Acadia models from the 2008-2013 model years, Chevrolet Traverse from the 2009-2013 model years, and Saturn Outlook from the 2008-2010 model years
  • 2005-2007 Chevrolet Cobalt and Pontiac G5, 2003-2007 Saturn Ion, 2006-2007 Chevrolet HHR, 2005-2006 Pontiac Pursuit (Canada), 2006-2007 Pontiac Solstice and 2007 Saturn Sky vehicles are involved in the ignition switch recall
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