Young Professionals Targeted As Healthcare Deadline Approaches - WLNS TV 6 Lansing - Jackson | Your Local News Leader

Young Professionals Targeted As Healthcare Deadline Approaches

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(WLNS) - The deadline to enroll in a health care plan on the exchange is March 31. With limited time there's a big push from the president all the way down to local volunteers to get young people enrolled.

As 6 News Joe Khalil reports they're using rather unorthodox methods to send the message.

President Obama appeared on Ellen, but it wasn't just for an afternoon of fun for the Commander in Chief. 

The appearance, along with an interview with comedian Zach Galifinakis is a direct appeal.

His target is young people and Elizabeth Battiste is one.

"Being able to go to the doctor whenever you want to or whenever you need to is so important," said Elizabeth Battiste, Enrolled through Health Care Exchange.

Battiste, 23, didn't have health insurance in college.

She enrolled in a plan on the exchange after getting a job with a pr firm in Lansing.

"I think it's really important that young people get signed up for health insurance. I think a lot of times we think it's not something we're going to need," said Battiste.

Shawn Dhanak with Get Covered America says it'll be an all out-blitz this last week to enroll young professionals like Battiste.

"144,000 Michiganders enrolled in coverage through the market place," said Dhanak.

But so far in Michigan only about 26 percent of those enrollees are ages 18-34. We've heard the president say that demographic is crucial in order to keep costs lower for everyone else.

Dhanak says local Enroll America workers are taking a page from the president's playbook.

Staring Monday radio ads featuring Spartan Hall of Famer Mateen Cleaves will air statewide to talk about healthcare.

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