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Former Senior Vice President of Sales and Marketing Joins Marketing Mix Optimization Software Provider to Grow the Brand, Increase Sales
CINCINNATI, May 5, 2014 /PRNewswire/ -- To broaden its customer base and bring the benefits of predictive marketing to new audiences, marketing mix optimization solution provider ThinkVine today named John Hennessy as its executive vice president of sales. With over 30 years of experience in the marketing and technology industries, Hennessy is primed to boost revenue and grow the brand.
As EVP Sales, Hennessy will expand efforts to meet market demand for solutions that help marketers make better consumer-centric decisions that drive bigger returns on investment. On average, ThinkVine customers realize a 28 percent increase in marketing-driven sales – a bottom line result that Hennessy looks to bring to new brands and markets.
"Marketers are at a pivotal point. Consumer media and purchasing habits continually change, making it more difficult for marketers to stay the course and still achieve the same sales and ROI results. Decisions to invest in new marketing channels or to shift spend from traditional to digital media are made without a comprehensive understanding of the impact – wasting time and dollars on fragmented strategies and execution," said Mark Battaglia, CEO of ThinkVine. "We are thrilled to add John's talent and skills to the senior management team. His leadership and innate understanding of both the problem and solution will help marketers take the leap to an integrated, forward-looking, and agile approach to marketing mix optimization."
Incorporating sales, demographic and media consumption data and other external data, the ThinkVine software creates virtual marketplaces composed of "agents" representative of real-world consumer groups to test different levels of spend in various media, geographies and channels.
"The need for ThinkVine's consumer-based insights and spending recommendations are clear: marketers have access to big data on consumers and marketing. What ThinkVine gives them is the technology and expertise they need to turn that data into insights and recommendations that lead to increased revenue," explained Hennessy. "As EVP Sales, I'm looking forward to helping more marketers understand that this new marketing world requires a new approach. ThinkVine accomplishes a rare feat: we use data, analytics and technology to increase sales for our customers."
Previously, Hennessy held positions with technology startups Locus Traxx and Mobeam and worked in an analytics and technology capacity at Information Resources with brands including Kraft, P&G, Oracle and IBM. He holds a bachelor's degree in communications from Loyola University Chicago.
For more information on ThinkVine and its marketing solutions, visit http://www.thinkvine.com.
ThinkVine Marketing Mix Optimization software provides marketers with data-driven, forward-looking insights to hone their marketing mix and improve return on investment. Designed for B2C marketers, ThinkVine's solution delivers a 28 percent average increase in marketing-driven sales by enabling better strategic decisions about tactics, timing and spending levels across all segments. Combining historical, category, demographic and media consumption data, ThinkVine creates a custom, virtual marketplace that simulates how targeted consumers will respond to combinations of marketing activities over time. The ThinkVine software delivers rich historical insights and better short- and long-term forecasts of ROI and sales, as well as support for an agile, objective ongoing planning process – all with 98 percent accuracy. More information on the software is available at www.thinkvine.com.
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