GLG Life Tech (TSX: GLG), (OTC: GLGLF) President Discusses Global Trends in the Natural Sweetener Market; International Sales on the Rise - WLNS TV 6 Lansing - Jackson | Your Local News Leader

GLG Life Tech (TSX: GLG), (OTC: GLGLF) President Discusses Global Trends in the Natural Sweetener Market; International Sales on the Rise

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NEW YORK and POINT ROBERTS, Washington, May 14, 2014 /PRNewswire/ --, a global news source covering leading sectors including food and beverage and LOHAS (Lifestyles of Health and Sustainability) releases  an  exclusive Q&A with the President and CFO of GLG Life Tech Corporation (TSX: GLG),(OTC:GLGLF). Mr. Brian Meadows discusses the global trends and opportunities in the natural sweetener market and how his company is posturing to gain market share.


Brian, from your company's last financial report, it shows a clear direction and shift to focusing on global sales. Where do you see your biggest short term and long term opportunities?  

A:  President  and  CFO  Brian  Meadows

For  the  short  term,  we're  focusing  on  core  high  purity  RebA  product  sales  in  the  America's.   Applications  are  currently  concentrated  on  beverage  and  tabletop  applications,  however  we  are  seeing  significant  growth  in  supplements  and  food  products.   We're  also  seeing  heightened  interest  in  our  Naturals+  line  of  alternate  sweetener  which  are  also  used  by  the  same  customer  base  that  we  are  selling  into.   By  the  fourth  quarter,  we  will  also  be  shipping  Luo  Han  Guo  (Monk  Fruit)  to  our  customers.  

For  the  longer  term,  while  RebA  and  Luo  Han  Guo  will  likely  be  the  dominant  natural  sweeteners,  we  have  built  the  capacity  to  supply  a  wide  range  of  products  -  stevia  and  luo  han  guo  blends,  RebC,  RebD,  RebX,  and  so  on,  that  meets  customer  specific  application  requirements.   As  expertise  in  using  the  natural  zero  calorie  sweeteners  expands,  we  think  that  there  will  not  be  a  single  solution  to  lower  calories,  but  rather  a  range  of  solutions. 


The soda industry is one segment within the sweetener market that is seeing a very definite shift from sugary soda to a healthier alternative as soda sales decline annually. What other segments of the food and beverage industry are realizing the same dramatic shifts? And are you seeing any surprises within the industry?

A:  President  and  CFO  Brian  Meadows

The  biggest  shift  we  see  is  that  while  the  first  applications  for  stevia  products  was  to  replace  artificial  HIS,  now  many  applications  are  for  use  of  sugar/stevia  blends  to  reduce  calories.  

Segments  shifting  toward  lower  calorie  products  include  yogurt  and  dairy,  nutritional  bars,  supplements,  etc.   We're  fielding  inquiries  from  virtually  every  product  category.   This  clearly  demonstrates  how  stevia  has  moved  from  the  fringe  to  a  mainstream  product,  as  the  F&B  industry  is  looking  for  ways  to  reduce  calories  throughout  their  product  lines.  


Why do you think consumers are more educated now than ever on the health dangers associated with artificial sweeteners versus healthy alternatives like Stevia?  What do you think has caused this consumer awareness to really take place?

A:  President  and  CFO  Brian  Meadows

Today's  consumers  have  access  to  a  lot  more  information  about  the  foods  they  consume,  and  perhaps  due  to  the  impact  of  social  media,  they  are  asking  the  tough  questions  about  the  ingredients.  The  increase  in  diseases  such  as  obesity  and  diabetes  has  also  lead  to  increased  knowledge  about  managing  these  conditions  and  preventing  them.    And  consumers  are  voting  with  their  wallets.   Another  area  of  consumer  interest  is  in  the  supply  chains,  demanding  transparency  on  sustainability.   Companies  that  can  show  that  they  care  about  their  farmers  are  thriving.   Part  of  our  initiatives  over  the  past  couple  of  years  has  been  to  increase  our  farmer's  incomes  through  higher  yielding  patented  seeds.


Looking at one of your top competitors, PureCircle Limited (LSE: PURE.L), how would you compare your company's product and global strategy?

A:  President  and  CFO  Brian  Meadows

For  product  strategy,  we  can  supply  the  entire  range  of  natural  sourced  zero  calorie  products,  and  not  just  stevia.   While  stevia  will  remain  the  dominant  product  line,  our  customers  also  are  currently  sourcing  complementary  natural  ingredient  products  and  we  have  the  opportunity  to  supply  a  larger  range  of  products  they  need.  

We  also  focus  a  lot  more  on  the  agriculture  part  of  the  supply  chain  and  we  have  several  key  patents  awarded  that  demonstrate  our  advantage.   Our  agricultural  strategy  is  focused  only  on  China  where  over  80%  of  the  world's  stevia  is  grown  and  allows  us  to  focus  on  our  strength's  in  China,  which  has  recently  been  augmented  with  our  relationship  with  COFCO,  China's  largest  food  company.   Agriculture  is  the  key  to  a  sustainable  stevia  product  where  the  farmer's  income  is  high  and  our  cost  is  low  -  a  real  win:win  for  the  farmer  and  GLG  and  a  sustainable  business  model.


In terms of untapped markets, we saw recent news that Israel just had its first stevia sweetened soda enter the market with 'Green Cola', by G Willi-Food International. Where do you see new potential markets for stevia and your company?  

A:  President  and  CFO  Brian  Meadows

This  new  product  rollout  is  indicative  of  what  we  are  seeing  worldwide.   The  key  trends  that  are  driving  the  markets  for  natural  zero  calorie  sweeteners  are  rise  in  health  related  issues  with  the  consumption  of  too  much  sugar  (Obesity  and  Diabetes),  the  consumer's  desire  for  more  natural  products  in  their  diet  and  F&B  companies  response  through  new  products  that  have  lower  calories  and  more  natural  ingredients.   We  are  seeing  this  really  as  a  global  development  in  consumer  F&B  products  which  makes  our  industry  a  very  exciting  place  to  be. 

GLG Life Tech Corporation (TSX: GLG), (

GLG Life Tech Corporation is a global leader in the supply of high purity stevia extracts, an all-natural zero-calorie sweetener used in food and beverages. The Company's vertically integrated operations cover each step in the stevia supply chain including non-GMO stevia seed breeding, natural propagation, stevia leaf growth and harvest, proprietary extraction and refining, marketing and distribution of finished product.

About is a global news source for investors following leading business sectors including biotech, tech, mining, mobile, energy, water, defense and security, renewable energy, food and beverage stocks and Latin American stocks.

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