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SOURCE Aladdin, a brand of PMI
Aladdin Superfan "Jeanie" Encourages Everyone, Everywhere to Have Fun and Get Together More Often, with Mason Entertaining Collection to Make It Easy
SEATTLE, May 15, 2014 /PRNewswire/ -- Recent trends and social media channels imply that entertaining at home requires perfectly set tables, carefully curated menus, and handmade decorations. Visuals posted by over-achieving hosts are everywhere, leaving many people holding themselves to the highest standards of party perfection.
But in real life, schedules are busy and time is often crunched – who has time for handmade seating cards? The remedy to this entertaining insanity? Aladdin®, a brand of PMI, once known for creating beloved lunchboxes, is introducing "Jeanie," the original no stress party host and their spokesperson for "less planning, more partying." To spread the word, Jeanie is infiltrating social circles everywhere – like Twitter, Tumblr, Pinterest, Facebook, and Instagram – encouraging women to keep it simple, be more spontaneous, and get together more often.
Through Jeanie's "Less Stress, More Togetherness" messaging and quick-hit "not planning" tips, Aladdin is giving busy women permission to skip the anxiety and cut to the fun part of entertaining. From reality TV viewing parties to book club to kids' birthdays, no-fuss gatherings that focus on sharing moments with friends and family are in. Painstaking planning is out the window.
"There are times for the 'Perfect Party,' and then there are times when the pressure of achieving entertaining perfection makes a solo night on the couch seem like a better choice," said Jenn Polanski, Aladdin Marketing Manager at Pacific Market International. "Through Jeanie's humor and her charming-imperfect tips, we're reminding women to stop holding themselves to such a high standard, and to just have fun with their friends and family. That's what get-togethers are really about. So, between Jeanie's fresh perspective and our new Mason Entertaining collection, we're hoping to make it easier to entertain, with style, more often."
The new Mason Entertaining collection is Jeanie's go-to for making everyday entertaining a breeze. The line features multiple beverage styles designed for mixing and matching to curate an entertaining set for gatherings of any size. It includes:
Jeanie's simple party tips, humor breaks and shareable e-cards are live at heyjeanie.tumblr.com. Follow and ask Jeanie anything on Twitter at @jeanieality using the #HeyJeanie hashtag. Get more tips and videos from Jeanie via Aladdin at facebook.com/aladdin.pmi and on Instagram, @aladdin_pmi.
The Aladdin Mason Entertaining Collection is available now at Walmart stores nationwide and Walmart.com. Select pieces are also available at aladdin-pmi.com and some Kmart stores this spring. For more information, please visit aladdin-pmi.com.
Aladdin has been creating lifestyle products since 1908. From the character lunch boxes that many carried as kids, to the sleek mugs they use for their morning coffee today, Aladdin is committed to creating unique food and beverage solutions that fit your lifestyle. Products that are sustainable, stylish and functional. Products to love. To learn more about Aladdin, visit www.aladdin-pmi.com.
Founded in 1983 by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA, PMI distributes products in more than 50 countries worldwide.
Alycia Cavadi, Momentum Media PR
Jenn Polanski, PMI
Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/MM28034-Aladdins-Mason-Entertaining-Collection-Jeanie.mp4
Photo - http://photos.prnewswire.com/prnh/20140514/87771
Photo - http://photos.prnewswire.com/prnh/20140514/87772
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