GM Takes Action For Customers, Victims Of Ignition Switch Recall - WLNS TV 6 Lansing - Jackson | Your Local News Leader

GM Takes Action For Customers, Victims Of Ignition Switch Recall

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LANSING, MI (WLNS) – General Motors stories, of course, hit close to home in Lansing. 6 News Sharon Yoo spoke with people around town, including drivers and a PR expert.

Due to GM’s ignition switch issue, 15 employees are gone.

 “While everyone engaged on the ignition switch issue had the responsibility to fix it, no one took responsibility,” said Mary Barra, CEO, General Motors.

So the company took it into their own hands to take initiative and to patch things up with consumers.

“Now they're taking the actions that need to be taken and also expressing sympathy and doing something for the victims of some of these accidents. So, everything they're doing is absolutely what you should do in a crisis like this,” said John Truscott, President, Truscott Rossman PR Firm.

6 News spoke to several GM drivers in the area who say it's good that GM is at least taking action.

“There have been different brands that have had recalls that aren't stepping up to the plate and taking care of their mistakes. At least GM is trying to get everything resolved,” said Holli Bailey, GM driver.

But what about consumer loyalty? GM drivers say they remain fans of the company.

“I would still consider ‘em. But whenever I purchase a vehicle there are numerous variables that come into play. But I wouldn't immediately say no we're not going to get a GM simply because of that,” said Matt Irvin, GM driver.

In fact, GM’s customers were forgiving about the numerous recalls.

“They mass produce them so much that mistakes will happen. But as long as they are willing to back up their recalls then I support that,” said Susan Lewis, GM driver.

So it seems like people are willing to give GM second chances. The fact that GM took action seemed to be the response some consumers were waiting for.

Consumer loyalty seems to explain why GM has done so well in sales, a 13 percent gain in May.

By Sharon Yoo, 6 News Intern
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