"Pure Michigan" Buses Hit The Roads - WLNS TV 6 Lansing - Jackson | Your Local News Leader

"Pure Michigan" Buses Hit The Roads

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(WLNS) - Keep your eyes open for eight new Indian Trails buses that are rolling "Pure Michigan" billboards.

The buses are covered with giant photos of Michigan's most popular vacation destinations and largest cities.

The scenes on the new buses include Lake Huron, Pictured Rocks National Seashore, Old Mission Peninsula, the Mackinac Bridge, Sleeping Bear Dunes, the State Capitol, Glen Lake, two lighthouses, a Marquette marina, and the skylines of Detroit, Grand Rapids and Lansing.

It's a joint project between Indian Trails and the Michigan Department of Transportation.

"These Pure Michigan buses will travel 2.4 million miles a year, and hundreds of thousands of people in and out of state are going to see them," said MDOT Director Kirk Steudle. "That should produce a significant return on our investment, even beyond the economic benefit that communities derive from intercity bus service."

At a cost of $553,500 apiece, the new motorcoaches replace 2011 models that have each been driven 500,000 miles or more. The Federal Transit Administration covers 80 percent of the cost, and MDOT 20 percent, as part of the state's Intercity Bus Capital Equipment Program. Through lease agreements, the decades-old program provides modern, safe and reliable buses for private intercity bus carriers Indian Trails and Greyhound. In return, the carriers operate regular daily routes in Michigan, covering the full costs of staffing, fuel, insurance, maintenance and more.
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