Two Campaigns For Governor Debut New Commercials - WLNS TV 6 Lansing - Jackson | Your Local News Leader

Two Campaigns For Governor Debut New Commercials

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(WLNS) - The two campaigns for governor are running new commercials and we asked 6 News Capitol Correspondent Tim Skubick to sit down with 6 News pollster Bernie Porn to pick them apart.

The latest Governor Snyder commercial features a women who sought his advice on how to launch her own business and 6 News pollster Bernie Porn reports it's not a mistake that a female is on camera.

Turns out the governor needs to increase his support with GOP and independent female voters.

Reporters; "Does he have a problem?"

Porn: "Not a problem but a need to appeal more to women..he is doing incredibly well with men but not as well with women and independent women."

The governor ran as an outsider, a non-career politican and by using his first name instead of the title cover, is a way to underscore that theme, according to Mr. Porn.

He says, "That is exactly what they're trying to do, he's just a good ole country boy from Ann Arbor who happens to be your governor."

Mr. Porn says the Schauer commercial misses an opportunity to connect the dots between cuts to education and a hefty business tax cut. But on this line, Mr Porn says the Democratic challenger got it right.

Reporter: "It's the class card."
 Porn: "That is exactly what it is. There is a perception among voters and independents that Republicans are supporting the wealthy over average Americans."

Mr. Schauer also trots out the line about the governor giving tax breaks to business that ship jobs overseas..a charge the Snyder camp refutes.

Mr. Porn says if Mr. Schauer can prove it, voters think tax breaks for outsourcing doesn't make sense.

He says, "The perception among voters, if they can make a connection, is that doesn't make sense to them."


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