Crowds From Out Of State Attending Lansing’s Common Ground - WLNS TV 6 Lansing - Jackson | Your Local News Leader

Crowds From Out Of State Attending Lansing’s Common Ground

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LANSING, MI (WLNS) – There have been plenty of people at the Common Ground Music Festival this week.

So many in fact that even though officials shortened it by a day, ticket sales are still up by $3,000 more than last year.

And they say one reason could be the crowds from out of state. It's not just for Michiganders anymore. Common Ground Music festival says they're attracting out of state concert goers from all over the country.

“We're drawing from New York, LA, Chicago, a lot of major cities that we haven't drawn from in the past,” said Jenna Meyer, Marketing Director of Meridian Entertainment Group and Common Ground Music Festival.

Last year fans came to visit from 20 states for the festival. This year it's over 40, a good sign for the local economy.

“People that come from outside the region typically spend more money in our region on average $250 as opposed to somebody locally that doesn't stay overnight spends on average $100,” said Jack Schripsema, CEO, Greater Lansing Michigan Convention and Visitors Bureau.

The festival isn't the only one benefiting from the new concert goers, local businesses are busy.

Common Ground says hotel partners like the Radisson have sold out.

But others haven’t been so lucky. Clinton Tarver says the festival foods make it hard on business.

“I still get a lot of my customers, my loyal customers still come down so it's not been too bad,” said Clinton Tarver, Clint’s Hot Dog Cart.

They say one reason people are visiting Michigan could be the addition of the Color Run.

“We have some kids and families coming down that might not attend the night.”

“1,500 people registered for that last year, many of those were from outside our region that ended up staying in our region for one or more days.”

The Color Run takes place Saturday morning and the festival continues through Sunday. The marketing director says just on Tuesday, about 20 percent of the concert goers were from out of state.
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