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PRINGLES® AND THE CAVIAR CO. EMBRACE TIKTOK'S LATEST CRAVING WITH FIRST-OF-ITS-KIND 'CRISPS AND CAVIAR COLLECTION'
News provided byKellogg Company
Sep 19, 2023, 10:00 AM ET
New Pringles® x The Caviar Co. 'Crisps and Caviar Collection' expertly pairs crisps and caviar for a seamless way to experience this chic, flavor-forward snack combo
BATTLE CREEK, Mich., Sept. 19, 2023 /PRNewswire/ -- With over 10 billion views on TikTok1 alone, the Pringles® and caviar combination is the epitome of quiet luxury snacking. In an epic collaboration to merge the world of high-brow snacking with social media trends, the flavor masterminds at Pringles are joining forces with caviar powerhouse, The Caviar Co., to provide fans with the ultimate flavor experience – the 'Crisps and Caviar Collection'.
Inspired by the flavorful online buzz, the two forces united their culinary genius to craft a first-of-its-kind collection to bring the luxurious snacking trend to the masses and elevate everyday occasions. Expertly pairing Pringles® Original, Sour Cream & Onion and BBQ flavors with The Caviar Co.'s Classic White Sturgeon Caviar and Smoked Trout Roe, the collection features three 'Crisps and Caviar' kits with must-taste flavor combinations.
Fans can select from three kit offerings each stocked with a gold collectable caviar keychain to open tins and two spoons to enjoy this trendy snack at home or on-the-go:
- Pringles x The Caviar Co. Smoky Shores ($49): Pringles® Sour Cream & Onion expertly pairs with The Caviar Co.'s smoky and savory Smoked Trout Roe and decadent crème fraîche for a bright, tangy and balanced tasting experience. Plus, the kit is equipped with a Mr. P bow tie-inspired serving tray to showcase your culinary creations and enjoy on-the-go.
- Pringles x The Caviar Co. Salt of The Sea ($110): For a harmonious blend of crunchy, creamy and salinity, top Pringles Original with The Caviar Co.'s buttery Classic White Sturgeon Caviar and rich crème fraîche; enjoy on the Mr. P bow tie-inspired serving tray for peak presentation.
- Pringles x The Caviar Co. 'Crisps and Caviar' Flight ($140): Can't decide between the two? We've got you covered with a full flavor flight of Pringles Original, Sour Cream & Onion and BBQ to pair with The Caviar Co.'s Classic White Sturgeon Caviar and Smoked Trout Roe and enjoy all six of the must-taste flavor combinations.
"From TikTok reviews to reality TV housewives, the nation is craving Pringles and caviar – and in true Pringles fashion, we're satisfying the caviar-curious," said Mauricio Jenkins, US marketing lead for Pringles. "Our partnership with The Caviar Co. not only embraces the trending snacking behavior in an approachable manner, but expertly curates our beloved crisp flavors with this seafood delicacy for a Pringles tasting experience unlike one you've ever had before."
No matter how snacking enthusiasts mix and match flavors, they'll relish in the light texture, balanced flavor and uniform hyperbolic paraboloid shape of Pringles that perfectly complements this oceanic delight.
"Pringles and caviar are the high-low snack the world didn't know we needed, but the combination is simply delightful," said Petra Higby, chief executive officer and founder of The Caviar Co. "We expertly paired our high-quality, sustainably sourced caviar and roe with Pringles flavors that complement each other in taste, aroma and texture – the result is a must-try collection that takes the guesswork out of pairing and serving caviar, is sure to elevate any occasion, and brings your caviar dreams to life."
Beginning Tuesday, Sept. 19 at 12 p.m. ET, fans can visit PringlesandCaviar.shop to choose their own flavor journey and purchase the limited-edition 'Crisps and Caviar Collection'. Kits start at $49, with limited quantity daily drops available while supplies last.
Don't wait — grab yours while you can and follow @Pringles and @TheCaviarCo on your favorite social media platform for more on the collection.
The partnership was brokered by Kellogg's exclusive global food and beverage licensing agency, Beanstalk.
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over $15.3 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's Better Days® Promise ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030 (from a 2015 baseline). Visit www.KelloggCompany.com.
About The Caviar Co.:
The Caviar Co. is a sister-founded and San Francisco-based purveyor of fine caviar and roe, for life's everyday indulgence and luxurious occasions. Established in 2015 with a mission to provide unsurpassed caviar collections with quality, integrity, and sustainability, The Caviar Co. conducts business with absolute transparency and provides artisanal products with undeniable reliability. Making the world's finest delicacy approachable, the company offers twelve varieties of caviar and roe ranging from moderately-priced options for novice consumers to the highly coveted Osetra catering to caviar connoisseurs. All products can be purchased online, in-store at The Caviar Co.'s San Francisco location, or enjoyed on-premise at the Tiburon Caviar & Champagne Lounge. For more information, visit thecaviarco.com and follow us on Instagram, Facebook, Pinterest and TikTok.
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world's most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, cultural intelligence, brand partnerships, Web3, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. Beanstalk is the recipient of the 2022 Licensing International Excellence Award for Best Licensing Agency. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
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