According to the Michigan Department of Transportation, 30 people died on Michigan roadways since last week for a total of 189 this year.
Additionally, 91 others were seriously injured for a statewide total of 905 to date.
Last year at this time there were 25 more fatalities and 24 fewer serious injuries.
The Michigan Department of Transportation and the Michigan State Police will be continuing the Toward Zero Deaths statewide safety campaign. More than 35,000 fatalities occur on U.S. highways each year.
The campaign is based on the National Strategy on Highway Safety intended to influence driver behavior and improve safety.
Driver behavior factors into nearly 90 percent of all fatal crashes and one key to changing driver behavior is educating the public on the scope of the issue.