(WLNS) - This is a big day for fans of brain freeze.
Today is July 11. 7-11. Get it?
7‑Eleven Day only comes once a year and the convenience retailer celebrates its birthday by giving away their famous frosty drink for free.
About 9 million free small Slurpee drinks will be given away from 11 a.m. to 7 p.m., while supplies last, 7-Eleven says.
"Free Slurpee day may be the most anticipated day of the year for millions of 7‑Eleven customers and new customers alike," Raj Kapoor, 7‑Eleven senior vice president for fresh food and proprietary beverages, said in a press release.
This year's featured Slurpee flavor is Cap'n Crunch's Crunch Berries®.
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Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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