Google releases ‘Frightgeist,’ a list of this year’s most popular Halloween costumes

Local News

happy family mother father and children in costumes and makeup on a celebration of Halloween

Halloween is approaching and that means time is ticking to find or make a costume.

Google is releasing Frightgeist, a look at this year’s most popular costumes, both across the U.S. and in your local area.

Included in the top 10 costumes are: “witch” and “clown,” in addition to pop culture-inspired picks like “IT” and “Spider-Man.” See the full list at (the site will go live when the embargo lifts) and below.

The list includes trending costume ideas for couples, groups, pets, and babies, as well as some insights that are specific to 2019. The biggest breakout costume search of this year is Forky from ‘Toy Story 4.’

Once you’ve decided on a costume, you can use Google Shopping to find it in stock online or at a store near you.

Most-searched Halloween costumes in the U.S. (in September 2019)

  1. IT
  2. Witch
  3. Spider-Man
  4. Dinosaur
  5. Descendants
  6. Clown 
  7. Fortnite
  8. Chucky
  9. 1980s
  10. Unicorn

Most searched costumes for couples 

  1. Lilo and Stitch
  2. Bonnie and Clyde
  3. Cosmo and Wanda
  4. Adam and Eve
  5. Cheech and Chong
  6. Mario and Luigi
  7. Chucky and Tiffany
  8. Sonny and Cher
  9. Rick and Morty
  10. Phineas and Ferb

Most-searched “good-for-groups” costume searches 

  1. Descendants
  2. Fortnite
  3. Stranger Things
  4. 1980s
  5. Toy Story
  6. Power Rangers
  7. Star Wars
  8. The Wizard of Oz
  9. Minecraft
  10. The Powerpuff Girls

Most-searched pet costumes 

  1. Chucky dog costume
  2. Ewok dog costume
  3. Spider dog costume
  4. Pennywise dog costume
  5. Dinosaur dog costume
  6. UPS dog costume
  7. Demogorgon dog costume
  8. Shark dog costume
  9. Batman dog costume
  10. Ghost dog costume

Currently trending costumes for babies

  1. Banana
  2. Dalmatian
  3. Grinch
  4. Pennywise
  5. Stay Puft
  6. Starbucks
  7. Concha
  8. Pumpkin
  9. Deer


Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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