Michigan

Skubick: Gretchen Whitmer launches ad campaign, candidates quick to criticize

LANSING, Mich (WLNS) - Democratic candidate for governor Gretchen Whitmer has launched a $1.8 million advertising effort to build her name identification on the way to the August primary.  

She is hoping for a repeat of political history.
 
When millionaire Dick DeVos ran against Gov. Jennifer Granholm,  he spent millions to build his name recognition and even had a commanding lead before Ms. Granholm started to advertise and eventually beat Mr. DeVos.

Democratic candidate for governor Shri Thanedar has spent millions of his own money and has a stronger name recognition than Gretchen Whitmer.

But now that she is advertising, she hopes history repeats itself and she wins.

The commercial is airing in Detroit, Flint and Grand Rapids right now and is costing $1.8 million.  The pitch is all about solving problems.

"Men and women, Republicans and Democrats, Uppers and Trolls want a governor who is going to fix problems," insists the candidate.

The commerical is a direct appeal to working men and women and she promises to eliminate the pension tax and train more workers.

But Democratic opponent Abdul El Sayed is accusing Ms. Whitmer of using "dark money" from corporate donors.

"We're watching a Democrat use Republican tactics. It's everything that's wrong with our politics."

 

And Republican candidate for governor Bill Schuette claims Ms. Whitmer leaves out "her entire vision...massive tax and fee increases to pay for massive Lansing spending increases."

The primary is August 7.
 


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