Lead generator companies collect contact information and sell it to marketers who use it to promote their products and services.
Some lead generators are upfront with what they do with the information while others trick people into sharing personal information for profit.
The FTC sued Day Pacer, LLC for allegedly making unwanted calls as part of a scheme that used just this kind of bait-and-switch.
The FTC is seeking civil penalties for corporate defendants Day Pacer, LLC and Edutrek, LLC as well as individual defendants Raymond Fitzgerald, Ian Fitzgerald, and David Cumming.
Day Pacer got leads from websites that tricked people into believing they were applying for jobs, health insurance, unemployment benefits and other assistance.
Instead, the company disturbed millions of people to pitch vocational or college programs operated by its clients.
The company even called numbers on the National Do Not Call Registry.
“Telemarketers have a duty to ensure that they are not placing calls to people on the National Do-Not-Call Registry,” said Andrew Smith, Director of the Bureau of Consumer Protection.
The FTC offered tips to help consumers who are searching online for jobs, benefits, or government assistance such as checking the link before clicking, searching the website and company name for words like “review” or “complaint”
Additionally, for government programs be sure the website ends in “.gov”
If any person feels they have gone through this kind of bait-and-switch, report it to the FTC.