The city of Lansing has a new logo and a new look.
It’s all part of Mayor Andy Schor’s plan for the city’s future titled, “Vision 2030.”
Mayor Schor’s been talking a lot recently about a new branding campaign for the city and what his plan is for the city as it’s leader going forward.
Our 6 News Reporter, Veronica Gabriel caught up with him to find out what it’s all about.
The Mayor says there’s 3 main areas of action: community, design, and living.
Calling attention to Lansing’s diversity, investing more in public arts, parks, and walkability on sidewalks, and offering more affordable housing options for residents.
These all sound like big goals, but ones the Mayor says he’s ready to tackle.
During the Mayor’s 2nd annual State of the City speech last month, he also announced a new logo for Lansing and some gear that help represent his vision.
“A lot of people tell me that we want Lansing to show it’s pride. Ya know we are people are proud to live in Lansing. They love this city, they want it to show pride and show that we have a lot of excitement going on in Lansing,” says Schor.
Mayor Schor says the logo won’t replace the city’s seal that residents see around town.
But it will be sold on t-shirts and other items.
The design was created by RedHead Design Studio based in Lansing, representing some say the city’s skyline, steps for the future, or even the smokestacks of the Eckert Power Plant in Reo Town.
The money spent on the new gear, the Mayor says will be made up through sales and go to the city’s park’s department.