This Morning: New PSA campaign to combat drug-impaired driving

News

The National Highway Traffic Safety Administration (NHTSA) and the Ad Council are today launching a new national campaign to change the public perception of driving after using marijuana.

New “If You Feel Different, You Drive Different” public service advertisements (PSAs) encourage individuals to recognize that when they’re high, they shouldn’t drive.

According to NHTSA’s last national roadside survey, from 2007-2013 there was a 48% increase in weekend nighttime drivers who tested positive for the presence  of cannabis.

NHTSA says research shows marijuana can decrease a driver’s focus, impair their judgment of time and distance, and slow their reaction time.

NHTSA and the Ad Council previously transformed the national conversation around drunk driving with their iconic “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving” campaigns.

The new PSAs extend their commitment to educating drivers that they should never drive drunk, high, or while impaired by any substance.

For more information about the risks of driving under the influence of marijuana, visit the campaign’s new website at feeldifferentdrivedifferent.org.

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